Merch
Drop 001. In sampling.
No renders, no mockups, no preorders on products that do not exist yet. The first drop goes live when the samples pass, and members get the first window.
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The rule
Wearable
first.
The bar for Drop 001 is simple: pieces someone would wear without knowing what Precision is.
Quality blanks, restrained branding, and colorways that live in the blue and black the mark was born in. When the samples clear that bar, the drop goes on the calendar.
Know the moment it lands.
One email when the drop date is set, one when it goes live. Nothing else.